Noisy May is inclusive, authentic, and full of attitude.

Born from a love of denim, Noisy May is the must-have label for everyone who wants unique, edgy, and cool additions to their closet, that are guaranteed to make an impact! We cater the Noisy Crew with jeans and closet heroes for every day.

We are dedicated to bringing the hottest new trends and most coveted styles, from fashion forward rainwear, trendpieces to your favorite jeans.

Our target group

We want to be your prefered fashion forward denim brand

THE  CONVENIENCE SHOPPER

Easy and convenient shopping experience with a more practical purpose of buying clothes. Online/social behaviour and depending more on webshop experience than others.

THE  RESPONSIBLE  SHOPPER

Responsible and inclusive attitude, but still with a need for trendy and quality pieces.
Online and social, with recommendations playing a bigger role in journey.

THE TREND HUNTING SHOPPER

Hyper-social and trend hunting shopping behaviour with high and frequent buying power. Highly present on several social media platforms and more affected by social circle and influencers.

CORE COLLECTIONS

6 capsules & 2 boosters per year. All Noisy collections include the best of denim, knit and outerwear. We offer a broad range of denimized fashion forward & trend styles.

EXPRESS

Get the latest & hottest trends. 8 express collections per year.

DAY 2 DAY

Buy today - wear tomorrow. We develop new trend styles every week, available online for you to buy immediately!

NOISY LAB

Welcome to the Noisy Lab! A project, where we travel around the world and create new Noisy May products, in collab with our key-costumers and suppliers, reflecting on up-to-date and the latest trends, linked to the events in popular culture and society.